Hey guys,
Recently we updated our code signing certificate like we always do when previous has expired. This time we've got some complaints form our customers stating that Windows 10 SmartScreen effectively blocks the installer.
Certificate is valid and I double checked that. I checked here and there and seems like there is nothing we can do on our side to fix the problem. You, being our customers, can override the block, of course.

Unless someone can prove that Microsoft applies its own policy to itself as well as to the others and do block its own software equally well, it is nothing else bu unfair commercial practice here again.

In some extents the problem is outlined here https://getimageview.net/2020/06/02/microsoft-defender-smartscreen-is-hurting-independent-developers/